Bauer reigns supreme at...

Bauer reigns supreme at the Stanley Cup Final as the equipment giant can claim it is getting the most usage in each major gear category at the Final. The only close category is sticks, which is the only category in which Bauer doesn’t hold over 50% of the usage. Their 42% share still...

Cup Final preview and p...

The NHL couldn’t have planned things any better for the 2014 Stanley Cup Final as the nation’s two biggest media markets will duel against one another for the Cup as the New York Rangers and Los Angeles Kings start the final series of the year on Wednesday. Los Angeles managed to...

Conference Finals previ...

Conference Finals preview and prediction The NHL’s change to divisional seeding for the playoffs has paid off ten-fold for the league as the Conference Finals are set to begin. A thrilling set of first round series led into another entertaining round two that saw three of the four...

Industry Q&A with ...

STX, a long running lacrosse powerhouse, has dove headfirst into the hockey market as they unveiled their two elite level sticks earlier this year. The Stallion 500 and Surgeon 500 sticks are on the shelves now and Matt Moulson has been using the Stallion 500 for most of the 2013-14...

Eastern Conference seco...

I managed to pull together a very respectable record in picking the first round series. Colorado’s late collapse on Wednesday kept me from a perfect record but I’m quite pleased going 7-1 over those eight series. I even managed to peg the length of a number of those series as well, a...