On the Ice: Reebok RIBCOR

Reebok’s newest stick to hit the market is the much anticipated RIBCOR. A new development from the company that introduces new shaft technology that has never been seen before.

Reebok’s newest stick to hit the market is the much anticipated RIBCOR. A new development from the company that introduces new shaft technology that has never been seen before.

Reebok’s newest stick to hit the market is the much anticipated RIBCOR. A new development from the company that introduces new shaft technology that has never been seen before.

The RIBCOR has special ribbed ridges at the kick point of the stick designed to keep the carbon fibers in tension at all times. By doing so the stick not only becomes easier to load for shots, but produces much more kick because of it.

Reebok also introduced an interesting new set of texture zones along the upper portion of the shaft for this season. In addition to offering a full grip model, the non-grip stick’s texture zones provide a tactile area to offer a bit more feel during play. Add in the new SSX blade specifically built to stay stiff, rigid and strong and Reebok has built a slap shot machine not seen anywhere else on the market.

Out of the Box

One of the coolest things about the RIBCOR is the basic design features Reebok chose to utilize. It is a matte black stick with minimal silver or grey accents worked in. The RIBCOR logo and a few trim items are highlighted in a neon green, but it isn’t anything that’s overdone. It gives an attractive, low-profile look. The feel off the rack is great. It’s a well-balanced stick that is extremely lightweight. With or without gloves the texture zones stand out but aren’t over the top or distracting.

On the Ice

The RIBCOR responds very well from top to bottom. Reebok isn’t kidding around when they say the stick loads and kicks easier and stronger than most others on the market. The ribs do indeed increase the kick point of the stick and the results show right off the bat when taking slap shots.

The same can be said of the way the blade reacts. One teammate – coming from using an original CCM RBZ – was actually surprised at how much he had to compensate when taking passes and when shooting. It was the responsiveness of the blade that took him by surprise more than anything else. Much in the same way, he noted that the balance of the stick – while not perfect – was much more impressive than his RBZ.

Overall the strength of the stick was impressive as well. More than a few hacks and slashes found their way to the ribbed area of the RIBCOR during our game and it endured just fine. One added benefit of the pre-loaded ribs is that they help to strengthen that area of the shaft as well. Reebok actually built-out the taper in a different way than they have in the past for the RIBCOR and the added strength shows without limiting performance.

A few more ice times will certainly yield a few more goals and an even better feel for moving the puck with the new stick. But the RIBCOR is the type of stick that will wow you from your first spin in warm ups.