Keep your eyes peeled this season. You’re going to start seeing more and more CCM products around the rink and on television.
While they never technically left, CCM’s return to the rink just over five years ago was a notable milestone for the manufacturer. Part of the Reebok family (which also took over Koho, Jofa and Titan in the early 2000s), CCM has a strong presence in today’s equipment landscape. Sticks like the RBZ SuperFast and the return of the Tacks skate have elevated CCM to new heights in equipment design and innovation.
Of course, their line offered, in some ways, a direct competition to the equipment being built and sold by Reebok. Instead of having the two companies fight for attention and players, they altered the landscape they operate on. CCM will maintain their status as a brand leader for elite equipment while Reebok will be entry level to mid-price point in senior, junior and youth equipment.
That means that players who previously used Reebok equipment in the NHL will be wearing more CCM just as products like the Ribcor stick will now be sold with CCM branding as opposed to Reebok. The quality certainly won’t change, just the window dressing.
It’s still a cool development, particularly with the strength Bauer has shown in recent years and the obvious push coming from CCM. The RBZ stick line is beyond revolutionary and both the RBZ and Tacks skates are excellent products which offer a true challenge to Bauer.
There is one other front that could see CCM grow even more and that’s in the crease. The Reebok goal line is still being worn by quite a few netminders and exactly what will come of the Reebok goal collection doesn’t seem as clear as the player line. However, the CCM Extreme Flex goal pads are a monster hit and continue to find their way into more and more locker rooms in the NHL and beyond.
The CCM goal mask line was far superior to that of the models released by Reebok a few years prior and the same can be said for many other aspects of CCM’s goal equipment line. Perhaps the only sector Reebok truly had an edge in was skate design. The Reebok skates – both goalie and player – have been quite popular since their inception and while the RBZ and Tacks are phenomenal skates, models like the Ribcor are still elite in their own right.
While many of CCM’s products may be seen as superior to begin with, the company ought to see a boost thanks to the quality in skate design that Reebok has established.
At the end of the day this transition doesn’t change much in terms of the big picture. In fact, based on equipment that I’ve personally used, much of CCM’s elite level gear is superior to begin with. So while there will be more exposure and equipment choices for CCM, the product quality certainly isn’t going to change. Simply put, this is a wise decision to allow a growing industry leader get that much bigger.
As the changeover continues, players will see more and more Reebok products change over to CCM. In the meantime, have fun scavenger hunting for the CCM logo in places you’re not used to seeing it.